Jul 26 2008

Verzion Yanks Pit Bull Ad

Posted by gooddogzbeth

You may have seen the Verizon commercial depicting the man and the Pit Bull running for the cell phone. The man makes it to the phone just in time for the dog to get yanked on his chain and snap at the man. The commercial was in terrible taste and Verizon caught a lot of heat for it. Care2 and the ASPCA circulated a petition that got traction and Verizon pulled the ad. Here’s the summary:

Dear Beth J.,

You signed the petition, Make Verizon Accountable. Can They Hear Us Now?, on Jul 17, 2008. The petition received 5083 signatures. The petition author, R. Brace and the ASPCA online community, has now closed the petition and posted the results:

Message from the petition author, R. Brace and the ASPCA online community:

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I have just spoken with Steve Schwartzman, Executive Coordinator, who told me that the offensive ad has been pulled in all markets. Thank you to all who signed this petition and made the calls! Mr. Schwartzman was very understanding of our feelings, and admitted that they have received quite a bit of heat over this commercial.

Each and every one of you made the difference.

Thank you again.

Sincerely,

Renee Brace and the ASPCA Online Community